Out there in the world of strict professionalism, cut-throat competition and stern probing eyes, a belief has crept with the passage of time- 'it's all about personal branding'. Blame the technological boom called Internet or the Internet prodigy called Web 2.0; today the only thing that matters is advertisement. The better you advertise your skills, the sooner you climb up the career ladder. Now does that mean job seekers have to master one more skill- the skill of personal advertising, to get the desired job? Well, yes. You can call it another demand of the changing times, but today to keep up with the rising pace of the world one needs to shed his humbleness and learn to promote his assets. Hence, your resume is just another promotional stunt. Just another, yet indispensable.
Resume writers do just that - they write resumes, every day. It can be easy for most individuals to find a resume format they like and stick with that format for years. A resume writer sees all different kinds of formats and styles and can transform your resume in ways that highlight your key points. Think of yourself on the receiving end of resumes - wouldn't you be tired of seeing the same old bulleted list of job descriptions? A professional resume writer knows how to make your resume visually stand out.
Next, take a look at your "summary" or "skill" section, and drop your keywords there. This is the best place to incorporate your keywords since those sections are typically at the top of the resume. This will allow your keywords to be picked up immediately by a busy recruiter giving your resume a 15 second cursory glance, or by a database scanning resumes and highlighting keywords.
It doesn't end there though. Just as common are cases of unsuspecting jobseekers that send their resume to co-workers, friends, and family for "their opinion." This makes it very easy for the recipients to use the resume as their own if the occasion arises. Imagine a peer at work who has the same title and worked on the same projects with you over several years, there would probably be a lot of crossover in duties. Even so, would you feel comfortable with them using your resume, especially if you paid for it to be professionally written by a resume writer?
Before you apply for a job of your interest, you must know what the employer is actually looking for in candidates. Depending on the next employer's requirement, you can focus on job skills that you are supposed to use in your next job. Do not list task you did in your past job or skills which are not required in your next job. While you write the job resume, focus on and describe skills that the next employer is searching for.
In a military battle, there tends to be an advance guard that moves forward of the main army group. The advance guard's purpose is to prepare the way for the main fighting force. Behind the main force is generally the rear guard. You are the main fighting force and the battlefield is the interview. Your foe is all the other applicants, all your shortcomings, all the misgivings and doubts that interviewer may have, and the needs and wants of that interviewer.
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