Properly used, video resumes can be an excellent format to showcase job experience as well as polished communications skills. There is still a novel aspect to video resumes so making still shows a willingness to embrace new technology and think outside the box. As long as applicants understand a company's resume submission policies, as well as ensure that their video is professional and in a venue a potential employer may frequent, it increases the chances this new form of resume can help and not hinder their chances of finding employment.
A video resume firm can also help you find the best keywords to use on your resume. A lot of HR professionals use candidate screening software that look for specific keywords related to the job. If your resume doesn't have those keywords, the software will kick your resume out of the candidate pool without ever being seen by human eyes. The resume professional will be able to help you get your resume through the software process, so it is actually seen by a real person.
This almost precludes sending out mass resumes or dropping off 50 resumes at a job fair. Having multiple or adaptable resumes mean researching and targeting. In essence you should have two core resumes. The first resume is the one that you would send ahead. The second resume would be the one you leave behind after the interview. Because while I do think that Richard Bolles is dead on, sometimes you have to send a resume ahead of you.
Resume writers know what recruiters want, and just as important what they don't want to see on resumes. Professionals know what keywords and buzzwords need to be present for your resume to stand out. Many recruiters search resumes online and will only find your resume if certain keywords are present. Since resume writers are always working with resumes they know the latest trends and techniques that recruiters are using. They attend conferences and participate in webinars, so their skills set is always improving.
Out there in the world of strict professionalism, cut-throat competition and stern probing eyes, a belief has crept with the passage of time- 'it's all about personal branding'. Blame the technological boom called Internet or the Internet prodigy called Web 2.0; today the only thing that matters is advertisement. The better you advertise your skills, the sooner you climb up the career ladder. Now does that mean job seekers have to master one more skill- the skill of personal advertising, to get the desired job? Well, yes. You can call it another demand of the changing times, but today to keep up with the rising pace of the world one needs to shed his humbleness and learn to promote his assets. Hence, your resume is just another promotional stunt. Just another, yet indispensable.
It is in your best interest to include only those non-professional qualities that could contribute to a company's success. Some people are bilingual. Some companies would pay a king's ransom to find a bilingual individual. Or if you have a background in the military, are a licensed pilot, or have security clearance, those are details that a potential employer may be very interested in. Rather than consign them to a place under "personal interests," incorporate them into a "professional features" section, or a "highlights and accomplishments," in a way that draws attention to them.
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