Following that train of thought, I have always believed that you should have a number of different resumes prepared. In a previous article, I talked about having the wherewithal to adapt one's elevator speech to the situation one finds him or herself in. Likewise, the cover letter and resume you send should be tailored to the needs of the person receiving it.
An effective resume is a hard copy or an electronic document whose primary purpose is to win the approval of a potential hiring manager who has considered you a job candidate qualified to compete for a position opening. Your resume must be planned and presented in a way to clearly persuade a job recruiter to further investigate your stated and strongly implied potential strengths, related industry experience, proven value, training, education, abilities, potential growth, and best return on investment for the company. This credential should immediately indicate what you can offer an employer through highlighted qualitative and quantitative performance evidence, rather than promises that lack solid and convincing substantiation.
Myth #1: Keep it to one page. If you've been around the block a few times, written (or rewritten) your resume a time or two, and applied for several jobs, this is a no-brainer. Nonetheless, I'm constantly surprised at the number of competent professionals who think that they have to squeeze their entire career history onto a single 8½ x 11" sheet of paper. Often, this leads to shrinking margins, tiny fonts, and even (heaven forbid) compressed character spacing. Don't do that to yourself. Obviously, you don't want to get carried away here (see myth #4). You're not writing a biography. Nonetheless, it's perfectly appropriate for a seasoned professional to take up to three pages.
To make it clear: the purpose of your cover letter and resume is to get an interview call and not a job. So, consider your cover letter as a type of sales letter for your resume that needs to be clear and precise. It needs to highlight the most important points of your career and life, capable of attract the attention of the potential employer motivating him to give you a call and invite you for an interview.
Some companies have popped up to help interviewers and job seekers make the most of this new technology. These companies help applicants put together a professional, edited video. Some have contacts with specialized areas of the job field - engineering firms, non-profits, etc. - and can send your video resume to companies interested in such resumes. Many employers are opening up to video resumes because in some cases they serve as the "first round" of interviews, saving the company money and time.
Once you've decided to use a resume builder, the hardest part is figuring out which service to use. There are many options out there. Ensure that whatever builder you choose has professional looking templates that are free of grammatical errors. After a few clicks, you'll be on your way to a great new career.
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